Privacy policy
Privacy Policy
Last updated: August 21, 2026
Benwell Road Gooners Ltd ("Benwell Road Gooners", "we", "us" or "our") operates this store and website, including related information, content, features, tools, products and services (the "Services").
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, use our Services, purchase products from us, create an account, contact us or otherwise interact with us.
Benwell Road Gooners is powered by Shopify, which provides the technology that enables us to operate our online store.
For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Benwell Road Gooners Ltd is the data controller for personal information that we process in connection with our business, except where stated otherwise.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details at the end of this policy.
1. Personal Information We Collect
"Personal information" means information that relates to an identified or identifiable individual.
Depending on how you interact with us, we may collect the following information:
Contact and identity information
This may include your name, billing address, delivery address, email address and telephone number.
Order and transaction information
This may include the products you purchase, order numbers, prices paid, transaction dates, delivery information, returns, refunds, exchanges and other information relating to your purchases.
Payment information
Payments made through our website are generally processed by payment service providers.
We may receive information such as payment confirmation, transaction details and the payment method used.
We do not generally receive or store your full payment card number or card security code.
Account information
If you create an account with us, we may collect information such as your login details, account preferences and other information associated with your account.
Communications
If you contact us by email, through our website or by another method, we may retain the information contained in your communication and our response.
Device and technical information
When you visit our website, Shopify and its service providers may collect technical information such as your IP address, browser type, device type, operating system, network information and other technical identifiers.
Website and usage information
Information may be collected about how you interact with our website, including pages viewed, products viewed, items added to your basket and other interactions with the Services.
Some of this information may be collected using cookies and similar technologies. Further information is provided in Section 6 below.
2. How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order, create an account, contact us or otherwise provide information;
- automatically when you use our website, including through cookies and similar technologies;
- from Shopify and other service providers involved in operating our website;
- from payment providers and delivery providers involved in processing and fulfilling your order; and
- from other third parties where permitted by law.
3. How We Use Your Personal Information
We use personal information only where we have a lawful basis to do so under applicable data protection law.
Depending on the circumstances, our lawful bases include the following.
Performing a contract
We process personal information where it is necessary to enter into or perform a contract with you.
This includes:
- processing and fulfilling orders;
- processing payments;
- arranging delivery;
- processing returns, refunds and exchanges;
- providing customer support;
- managing customer accounts; and
- communicating with you about your orders.
Legal obligations
We may process personal information where necessary to comply with our legal or regulatory obligations.
This may include:
- maintaining financial and accounting records;
- complying with tax requirements;
- responding to lawful requests from courts, regulators or public authorities;
- preventing or detecting fraud; and
- complying with other legal requirements.
Legitimate interests
We may process personal information where this is necessary for our legitimate interests, provided that those interests are not overridden by your rights and interests.
Our legitimate interests may include:
- operating and administering our business;
- maintaining and improving our website and Services;
- maintaining website and information security;
- preventing fraud and misuse;
- dealing with customer enquiries and complaints;
- maintaining appropriate business records; and
- establishing, exercising or defending legal claims.
Where we rely on legitimate interests, we consider and balance those interests against your rights and interests.
Consent
Where we rely on consent as our lawful basis, we will ask for your consent before carrying out the relevant processing.
You may withdraw consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
4. Marketing
We do not currently operate an email or SMS marketing programme.
We do not currently use your personal information to send you regular promotional email or text-message marketing.
If we introduce marketing communications in the future, we will only use your personal information for such purposes where permitted by applicable law and, where required, with your consent.
You will be able to opt out of marketing communications at any time.
Transactional communications, such as order confirmations, delivery updates, refund information and other messages relating to a purchase you have made, are not marketing communications and may still be sent where necessary to provide our Services.
5. Social Media
We maintain a presence on Instagram and provide a link to our Instagram account from our website.
If you choose to interact with us through Instagram, such as by following our account, commenting on a post or sending us a direct message, Instagram may collect and process personal information in accordance with its own privacy policies.
We may receive information that you choose to provide to us through Instagram, such as the contents of a direct message or your public Instagram username.
We are not responsible for Instagram's processing of personal information on its own platform.
You should review Instagram's privacy information for details of how Meta processes personal information.
6. Cookies and Similar Technologies
Our Shopify store uses cookies and similar technologies.
Some cookies are necessary for the operation and security of the website and for functions such as maintaining your shopping basket, enabling checkout and processing orders.
Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.
Shopify may also use cookies and similar technologies in connection with operating and providing its ecommerce platform.
We do not currently operate our own Google Analytics, Meta Pixel, advertising pixel or similar third-party marketing tracking system.
If we introduce additional analytics, advertising or tracking technologies in the future, we will update this Privacy Policy and, where required, provide appropriate cookie controls and obtain consent before using non-essential technologies.
UK rules generally require consent for non-essential cookies and similar technologies, while certain strictly necessary technologies can fall within an exemption.
7. How We Share Personal Information
We may share personal information where necessary to operate our business, provide our Services, fulfil orders or comply with the law.
Depending on the circumstances, recipients may include:
- Shopify, which provides our ecommerce platform;
- payment service providers;
- delivery and fulfilment providers;
- website hosting and technology service providers;
- email and communications service providers;
- professional advisers such as accountants, lawyers and insurers;
- fraud prevention and security providers;
- government bodies, regulators, courts or law enforcement authorities where required or permitted by law; and
- parties involved in a sale, restructuring or transfer of our business.
We only share personal information where there is an appropriate lawful basis for doing so.
Where a third party processes personal information on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection law.
8. Shopify
Our store is hosted and operated using Shopify.
Shopify processes personal information in connection with providing its ecommerce platform and related services.
Shopify may also process certain information independently for its own purposes.
You can read Shopify's consumer privacy information here:
Shopify Consumer Privacy Policy
Information about Shopify's privacy rights and privacy portal is available here:
Where Shopify processes personal information on our behalf, we remain responsible for our processing as the data controller.
Where Shopify acts as an independent controller for particular processing activities, Shopify's own privacy policies and responsibilities will apply to that processing.
9. International Transfers
Some of our service providers, including Shopify and other technology providers, may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful under applicable UK data protection law.
Depending on the circumstances, this may include relying on:
- a UK adequacy regulation or other recognised adequacy mechanism;
- the UK International Data Transfer Agreement ("IDTA");
- the UK Addendum to the EU Standard Contractual Clauses; or
- another lawful transfer mechanism permitted under UK data protection law.
Where required, we will also take appropriate supplementary measures to protect personal information transferred internationally.
10. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information where necessary to:
- provide our Services;
- fulfil and maintain records of orders and transactions;
- comply with legal, accounting and tax obligations;
- resolve disputes;
- investigate fraud or security issues;
- establish, exercise or defend legal claims; and
- maintain appropriate business records.
The retention period depends on the type of information, why we collected it and whether we have an ongoing legal or business need to retain it.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
11. Your Data Protection Rights
Under UK data protection law, you may have the following rights in relation to your personal information:
Right of access
You may ask for a copy of the personal information we hold about you.
Right to rectification
You may ask us to correct inaccurate or incomplete personal information.
Right to erasure
In certain circumstances, you may ask us to delete your personal information.
Right to restriction
In certain circumstances, you may ask us to restrict how we process your personal information.
Right to data portability
Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format and to ask us to transmit it to another organisation.
Right to object
You may have the right to object to certain processing, including processing based on our legitimate interests.
You have an absolute right to object to direct marketing.
Right to withdraw consent
Where we rely on your consent, you may withdraw that consent at any time.
These rights are subject to legal conditions and exceptions and may not apply in every circumstance. The ICO confirms that the availability of particular rights can depend on the lawful basis on which the processing is carried out.
12. How to Exercise Your Rights
To exercise your data protection rights, please contact us using the details below.
We may need to verify your identity before responding to a request.
We will normally respond to a valid request within one month, although this period may be extended where permitted by law, including where a request is particularly complex.
We will not normally charge a fee for exercising your rights.
However, we may charge a reasonable fee or refuse to act on a request where permitted by law, including where a request is manifestly unfounded or excessive.
13. Complaints
If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to address your concern.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
The ICO is the UK's independent supervisory authority for data protection.
14. Children's Privacy
Our Services are intended for general retail customers and are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe that a child has provided us with personal information unlawfully, please contact us using the details below so that we can investigate and take appropriate action.
15. Third-Party Websites
Our website may contain links to websites, services or platforms operated by third parties, including our Instagram account.
We are not responsible for the privacy practices, security or content of third-party websites.
If you follow a link to a third-party website, we recommend reviewing that website's privacy policy before providing personal information.
16. Data Security
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Where appropriate, we will maintain procedures for responding to suspected personal data breaches in accordance with applicable law.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal requirements or data protection practices.
When we make changes, we will update the "Last updated" date at the top of this policy.
Where required by law, we will provide additional notice of significant changes.
18. Contact Details
If you have questions about this Privacy Policy, our use of personal information or your data protection rights, please contact us:
Benwell Road Gooners Ltd
Email: info [@] benwellroadgoonersuk [.] com
Company number: 17300350
Business correspondence address: 14 Alton Gardens, Southend-On-Sea, England, SS2 6QZ